Craig Whitney

Craig Whitney is the creator of the ARETÉ method and host of The Legacy Forge Podcast — a men’s leadership and identity transformation coach who works with leaders, business owners and professionals.

His work is built on a single premise: identity transformation for leaders who know they have more in them and are done waiting to prove it. Not another set of tactics — a direct challenge to who you are being.

Craig works with men who are successful by every external measure but carry something unresolved internally — delegation that keeps failing, teams that underperform, a nagging sense of not living up to their own standard. His position is that in almost every case the problem is identity, not tactics.

Through Virtus: The Identity Forge, he takes leaders through the work of rebuilding that foundation — stripping out what was inherited rather than chosen, and forging the identity the next decade actually requires.